The longstanding tradition of discrimination against women has run into a problem at the famously sexist Augusta golf club:
Well, well. The boys at Augusta National Golf Club -- members and sponsors alike -- are in a big bind. Nine years after I led an unsuccessful effort by the National Council of Women's Organizations to open membership in the club to women, the "woman problem" is back.
This time it involves Virginia Rometty, the first female chief executive of IBM. IBM is a major sponsor of Augusta National's Masters Golf Tournament, and up to now its CEOs have always been given membership in the club. But none has ever been a woman. So what happens now -- will Augusta National open its doors to women? Or will IBM pull its sponsorship and force its other executives to resign their club memberships?
These are the only two real choices. . . . If this were about race discrimination and a black (male) CEO, IBM surely wouldn't be in the mix, and no other national sponsor would go near this club. But it's only the girls -- and sex discrimination is just not as serious. Or is it? We're listening for IBM's answer.
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