Thursday, December 15, 2011

Sexist Ad of the Day: 'Red Hot Fares and Crew'

The campaign against the sexist ad ‘Red Hot Fares and Crew’ (the ad has appeared in a number of national newspapers) is over at Change.org. Check out the petition: Ryanair: stop selling your staff.

The campaign, which was started by a flight attendant called Ghada, complains the adverts running with the slogan ‘Red Hot Fares and Crew,’ are demeaning to the role of cabin crew.

On social website change.org, she says: 'I'm a member of an airline cabin crew and what's more I love my job. My work colleagues, many of whom are male, work hard with me to ensure the safety of our passengers. Safety is our number one priority, not the brand of our underwear.

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